Business track

Turn your workflows into working AI

AI adoption training for marketing, sales, creative and operations teams, with no code required. By the end of the day, your team has built a real AI system for a task from your own work. Rated 4.9/5.

There is no pitch. You only get a recommendation if the program fits your team.

The program

One Activation Day or full Adoption

Training delivers skills, change management delivers adoption. Day C brings the majority along, not only your early adopters.

01

Claude Foundations

The fundamentals of Claude Cowork. By lunch, your team understands how it works and how to use it for real work.

  • What Claude is and where it shines
  • Why context management matters more than prompting tricks
  • Claude Cowork Desktop and the Plan/Execute/Connect model
02

Process Discovery

Breakout-team format. Map how your teams work today and pinpoint exactly where Claude removes repetitive effort.

  • Breakout teams map your business flows across roles
  • Surface repetitive, high-volume work
  • Score on impact and feasibility, pick the priorities
03

Build Your Workspace

Turn process discovery into a working Claude Cowork workspace. Each participant lays the foundation for how they work with AI.

  • Set up a shared team workspace with conventions
  • Add knowledge files and build skills for each use case
  • Connect your tools and demo a working workspace
04

Design Language System

Your brand encoded as rules the AI follows, checked against the real guidelines.

  • Your guidelines turned into instructions a model can hold
  • Checks that catch output which drifts off-brand
  • One shared source, so every team starts from the same base
05

Seven Pillars & Creative Automation

Art direction for AI, brand-locked generation, repeatable flows.

  • The seven pillars: how to direct a model like a photographer directs a shoot
  • Brand-locked generation, so output stays yours
  • Flows you can run again next week without us
06

Campaign Sprints

One release built across every channel from the same concept and brand system.

  • One concept, carried through every channel
  • The brand system doing the work instead of a briefing round
  • A release your team ships together, on the clock
07

AI Governance & Setup

Day C morning. Map everything you built to the right teams and roles, and set the agreements that keep it organized as Claude scales.

  • Map skills and projects to teams and roles
  • Set agreements and policies for safe use
  • One clear governance document for your organization
08

Champions Enablement

Day C afternoon. Your project team becomes the AI Champions who help the rest of your organization adopt Claude.

  • Your team becomes internal AI Champions
  • A plan to bring the rest of the organization along
  • An adoption toolkit and momentum to make it stick
ROI calculator

What your business team saves

Adjust the numbers to match your team. The estimate below is deliberately conservative.

Annual savings
€0
for your team
Hours saved / year
0
across the team
Team members
0
activated
Adjust to your team
20
€65,000
Assumes 8 hours saved per person per week, 48 working weeks, 1920 working hours per year. Savings only, before any softer gains.

Beyond the hours saved

  • Less repetitive work and fewer knowledge silos across marketing, sales, creative and operations.
  • Shared workflows compound: gains stack as more of your team adopts them.

Not quantified above. Your actual return will be higher.

See what these savings look like on the work your team does now.

Book an introduction

Lead a team of 20 or more?

Apply for one of ten hosted seats. The ticket, coffee and lunch are on us.

Apply for a hosted seat
Why teams choose us

What you get here and nowhere else

Not another AI course. Not another consulting firm. Here is the difference, line by line.

What AI training usually looks likeWhat you get
Almost nobody covers all three. Business teams get business workflows, and that is where it stops.One discipline only, usually just business workflows

All three disciplines, one academy

Business, creative and development under one roof. Your marketing team, your creative team and your engineers learn on the same method, shaped around your own processes, tools and real workflows.

A slide deck about what AI can do, with very few hours inside the tools.A slide deck, with very few hours inside the tools

Practitioners, not professors

Hands-on from the first hour, in your own tools and your own codebase. Every workflow we teach is one we run ourselves, daily.

Groups of thirty or more, so attention thins out and people leave with less than they came for.Groups of thirty or more, so attention thins out

One senior instructor per 10 to 15 people

Only senior instructors, each with hands-on experience at leading brands. No junior trainers, no filler, and enough room to look at everyone’s screen.

A sandbox login and a demo repository, so nothing anyone builds during the day survives the day.A sandbox login and a demo repository

A dedicated workshop playground

Your own build environment inside the workshop, prepared on your codebase before day one. What your team ships on the day stays with your team.

A curriculum written once and taught for a year, while the models move every month.A curriculum written once, while the models move monthly

AI-native, always ahead of the curve

Every Anthropic release applied in your team the same week it ships, not next quarter. Jasper Staats speaks at official Anthropic Claude Code events, so we know what is coming before it lands.

Business track

Ready to make your team AI-first?

Bring it in-company for your own team, or join the open workshop in Amsterdam.